Glossary
What our terms mean.
Every word you'll see on this site and in your daily lead email, in plain language.
What our terms mean
Plain-language meanings of the words you'll see on this site and in your daily leads.
Permit lead
A newly issued (or newly applied-for) building permit at a property, sent to you as a possible job. It is information, not a guaranteed job.
Applied by Homeowner
The homeowner has applied for a permit that has not been issued yet. It is the earliest sign of a new project, often before contractors are chosen. Shown in areas where permit applications are available.
Owner-Pulled
The property owner pulled the permit themselves instead of a contractor. These owners often haven't hired every trade yet, so they may still need yours. Shown where the permit names who pulled it.
Gap Trades
A building permit was issued at an address, but no electrical, plumbing, HVAC or roofing permit has been pulled there yet. Those trades are the “gap”: they likely haven't been hired.
Highlighted (gold) leads
Leads tagged Applied by Homeowner, Owner-Pulled or Gap Trades. They appear first, in gold, in every email, CSV and sheet.
Lead Score
A score from 0 to 100 on every lead, based on the project's estimated value, whether it is Owner-Pulled or Applied by Homeowner, how many gap trades it has, whether it is new construction or an addition, and whether it is a home. Higher scores are usually worth contacting first.
Top 10
Your 10 highest-scoring new leads of the day, at the top of each morning's email.
Trade
The kind of work a permit involves, such as roofing, HVAC, plumbing, electrical, solar, remodeling, pools or new construction. You get only the trades you choose.
Metro, city or county
A metro is a whole metropolitan area (for example Dallas–Fort Worth). It is made up of the cities and counties we cover there. A Local Feed covers one city or county; Metro, Pro and All-Access plans cover every covered city and county in the metro.
Scope of work
The short description on the permit of what is being built or repaired, for example “replace heat pump and air handler”.
Owner mailing address
Where available, the address the owner gets mail at. It can differ from the property, for example for landlords and investors (absentee owners).
Late permits
Some cities and counties post permits a few days after they are issued. We re-check recent days on every run, so late postings still reach you.
FREE sample delivery
One full day of new permits for one trade in your metro, in the same format subscribers get. No credit card, one per company.
Territory Lock
An add-on (+$297/month) that makes you the only company receiving your trade's feed in a city or county.
Same-day postcards
We mail your branded postcard to the homeowner the same business day the lead appears (orders before the daily cutoff). Delivery by First-Class Mail usually takes 2–5 business days.
1-hour approval window
Each morning you get the postcard proof by email and text. You have 1 hour to approve or request changes; after that, cards that pass our final check mail automatically so they arrive while the project is fresh.
Neighbor mailers
Mail to the homes closest to an active job (“We're working in your neighborhood”). Homes near a job are often the same age and need the same work.
Won or lost
Mark each lead as won or lost so your monthly report shows which leads became jobs.
See what is being built in your territory.
Get one FREE day of new permits for your trade and metro. Start with one market and judge the leads yourself.
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